UA We Will

We Build

MORE THAN JUST A GAME

Sports teach us to be teammates and leaders, to bounce back, never back down, and push our limits. But many young athletes face barriers that prevent them from stepping on the field and giving it their all.

Everyone deserves the right to engage in sport. That’s why we’re committed to creating opportunities for millions of youth to engage in sports by 2030, breaking down barriers for those who strive for more.

Areas of investment

Pathways

We’re working with communities around the world to help build programs, places, and infrastructure to drive engagement in sport for EVERYONE

People

So many coaches and organizations already create impact in their communities, so we’re celebrating, elevating, and developing new ones

Performance

Athletes need the right tools to reach their best, so we’re working to ensure our gear, resources, and tech are available to all athletes

HOW WE'RE BREAKING BARRIERS

CREATING MORE ACCESS TO SPORT FOR THE NEXT GENERATION OF ATHLETES

Under Armour commits to breaking down barriers keeping millions of youth from sports
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CHARLOTTE KIRBY: TACKLING FOOTBALL, HER WAY

How one Virginia eighth grader powered her way into high school football with determination to go over – and sometimes through – obstacles.
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KARIM HARRIS: WHEN THE TEAM BECOMES FAMILY

For Karim Harris, basketball has given him a jump-start on the better life his family dreamt for him.
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LAYLA BANARAS: WHEN LEARNING A SPORT BRINGS NEW IDEAS TO THE PITCH

Layla Banaras, a 15-year-old left back tells us about her experience as a half-English, half-Pakistani Muslim athlete.
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Gift of the Game

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Gift of the Game

No one owns the game. It belongs to all of us. That’s why we’re committed to breaking down the barriers that many athletes face—like not having a team, gear, or the right support—by creating opportunities in sport for millions of youth by 2030.